Presentation and Blogging Resources

The Tangible Benefits of Blogging
Speaker: Nancy McCord, President, McCord Web Design

Audience: Business owners and managers who want to use blogging as a component of their business building effort

Purpose: To give attendees the information and confidence they need to use blogging to build their businesses

Starting with an elementary overview, and working to the complex, Nancy McCord makes the process of getting started with blogging easy. By the time she finishes, attendees will be ready to create a useful blog. Topics to be covered include—

• A blog's impact on Web site traffic and "stickiness"
• The impact of blog setup method on search engines such as Google (for example, when using Blogspot versus custom FTP blogging)
• How to set up a blog (including demo using Blogger's free online tools so you can get blogging fast)
• XML feeds: what they are and how you can use them
• Feed syndication tools
• Ghost blogging

In addition, by reviewing several portal sites like My Yahoo, she will demonstrate how RSS/XML news content feeds are used without our awareness.

Bring your questions. Nancy's answers will help you begin to take advantage of this new, exciting technology to interact with customers and build your site's Web presence.

With her fresh, candid approach, Nancy McCord will give you the "real scoop" on blogging and on why you should be using a blog with your Web site.

Speaker: Nancy McCord has been providing global Web services since the year 2001. She is a prolific ghost blogger and an expert on the use of blogs for developing traffic and improving visibility of Web sites. In addition, she is a Web designer, search engine optimization expert and consultant, Google AdWords Qualified Professional, and Yahoo! Sponsored Search Ambassador.

Nancy was recently interviewed on ghost blogging by Investor's Business Daily. She is also a recipient of the Navy's Civilian Meritorious Public Service award.

Nancy McCord's firm, McCord Web Design, employing six people around the United States, provides services in Web design, Internet marketing, ghost blogging, webmaster outsourcing, and e-newsletter design.

Location: One-half block south of the Cineplex Odeon Uptown movie theatre on Connecticut Avenue, NW, Washington, DC.

Metrorail--Cleveland Park Station on the Red Line (on Connecticut Avenue, just 1.5 blocks north of meeting site) 

Parking: Very small lot, off Macomb St., to left of library. 

Free and open to all 

Several times a year a smaller group (usually about 8 to 12) goes to Nanny O'Brien's (directly across the street from the library at 3319 Connecticut Avenue, NW, 202-686-9189, open 2 pm Saturday to 2 am Sunday) or another local establishment for continued conversation, networking, and refreshment following the meeting. (Participants pay for their own beverages and food.) 

Join us!

Return to the home page of CPCUG's Entrepreneurs and Consultants SIG.