Cleveland Park Library 
1st Floor Large Meeting Room 
3310 Connecticut Avenue, NW, Washington, DC 
(map) 

Description: Join an interactive, thought-provoking discussion of marketing led by Dwight Barbour according to the classic book in the field, The 22 Immutable Laws of Marketing, written by Al Ries and Jack Trout. Ries and Trout are world-renowned marketing strategists. Barbour is a technology entrepreneur who shares his fascination for marketing.

Marketing is the process of creating or increasing demand for whatever is sold. The great value of this book is its challenge to conventional thinking. The book, supported by real-world examples, is dedicated to the elimination of myths and misconceptions from the marketing process.

Speaker: Dwight Barbour is an independent consultant, instructor, and Web developer specializing in accessible, data-driven Web sites. His tool set includes World Wide Web Consortium standards (HTTP, xHTML, CSS), ASP, ASP.NET (VB.Net and C#), and databases. Dwight has developed collegiate IT certification programs and has been a faculty member at George Washington University, Georgetown University, the University of the District of Columbia, and the USDA Graduate School.

Agenda 

12:45 pm	Check-In
1:00 pm	Welcome & Announcements
1:10 pm	"And You Can Quote Me on That . . . " Tax Updates & Accounting Tips, Jina Etienne, CPA
1:20 pm	Marketing: The 22 Immutable Laws
2:20 pm	Q&A
2:50 pm	Closing announcements
3:00 pm	Informal queries, conversation, networking

Presentation Description | Speaker Information | Meeting Agenda | Location  | Sponsors | Registration 

Location: One-half block south of the Cineplex Odeon Uptown movie theatre on Connecticut Avenue, NW, Washington, DC. (There are many restaurants suitable for pre- or post-meeting gathering/networking/refreshment in the block north of the library.) 

Parking: Very small lot, off Macomb St., to left of library. 

Metrorail--Cleveland Park Station on the Red Line (on Connecticut Avenue, just 1.5 blocks north of meeting site) 

Several times a year a smaller group (usually about 8 to 15) goes to Nanny O'Brien's (directly across the street from the Cleveland Park Library at 3319 Connecticut Avenue, NW, 202-686-9189, open 2 pm Saturday to 2 am Sunday) or another local establishment for continued conversation, networking, and refreshment following the meeting. (Participants pay for their own beverages and  food.)  

Join us!