Saturday, July 21, 2001, 2:30 pm

Marketing Smart With E-Mail
Building Your Business With E-Mail Marketing and Newsletters
Speaker: Raj Khera, President, Khera Communications, Inc., publisher of MoreBusiness.com and MailerMailer.com

Marketing your products and services online is a lot cheaper than traditional, more expensive methods. And, it can be quite effective. Using techniques such as pay-per-bid search engine listings, you can get hundreds of leads, regardless of the type of business you are in or the market you serve. Turn those leads into paying customers using e-mail marketing and newsletter tactics. Learn how to get your company noticed by qualified prospects, and generate repeat business from existing customers through low-cost, do-it-yourself techniques.

Speaker: As co-founder and President of Khera Communications, Inc., Raj Khera has led the development and growth of two popular business portals:  GovCon.com, for government contractors, acquired by VerticalNet in 1999, and MoreBusiness.com, a business resource center for small businesses. His company recently launched a low-cost e-mail list management service to help consultants and small businesses create and run professional e-mail marketing campaigns and newsletters.

Raj has a couple of degrees in electrical engineering and is a member of a bunch of societies.  He has recently become an expert in diaper changing and enjoys hanging out with his wife and new baby boy.

Raj Khera may be reached at raj@kciLink.com.

Meeting notice and slides from Raj's presentation for our SIG in May 2000 on
"Building and Selling an Internet Company:
Lessons From Our First Completed Dot-Com Business"

        http://www.cpcug.org/user/entrepreneur/500meet.html

Presentation Description | Speaker Information | Meeting Agenda | Location  | Registration | Door Prize

Free Parking: There's construction underway at NIH, so try to arrive a little early. (There are traffic police on the NIH campus--even on Saturday. So please observe the signs. Speeding or rolling through stop signs, or letting out passengers in unauthorized locations near the Metrorail station, for example, can result in tickets.)  You may park in the indoor parking garage of Building 10. Enter from Memorial Drive and park on the P3 level. Watch for and observe the parking signs as well. Some spaces are limited to cars driven by "handicapped" drivers and others are only for "small compact" cars. Tell any parking attendant you are attending a CPCUG event (there will be no charge). You may also park in the many outdoor parking lots.

Metro--Medical Center Station on the Red Line (about 3 blocks across the NIH campus) 

Free

All-day class: Writing for the Web [Value: $295]
Learn to write for online readers. Practice your new Web-writing skills.
Courtesy of E-WRITE (http://www.ewriteonline.com)

Advance RegistrationRequested. Often we have handouts, giveaways, or both. Only your advance registration enables us to have enough for everyone.