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 Free and open to all.    Registration. <========
NOTE: Formal meeting starts promptly at 1:00 pm. Networking follows the meeting. 
Presentation Description  | Speaker Information | Meeting Agenda  | Location | Registration

Saturday, April 21, 2001, 1:00 to 4:15 pm 

Writing for the Web
Special 3-hour seminar

Speaker: Leslie O'Flahavan, E-WRITE

Whether you’re selling a product or service, it’s well-written content that brings visitors to your site and keeps them coming back. In this special seminar, you'll look at Web writing from the point of view of a Web site visitor.  You’ll analyze a variety of Web sites to discover traits of a well-written Web site. You’ll learn how to write your Web content to incorporate these traits. 

Door Prizes: Include E-What? A Guide to the Quirks of New Media Style and Usage, courtesy of EEI Press. 

You’ll learn: 
  • Principles of Web writing and how to apply them 
  • How to write customer-focused content
  • How to write effective hypertext links 
  • How to write for a variety of users 
  • How to reposition your print materials for the Web
Speaker: Leslie O’Flahavan partners with Marilynne Rudick in E-WRITE, a Silver Spring, MD, writing and consulting company specializing in online writing. E-WRITE teaches Web writing, and writes the content for Web sites and e-mail marketing materials. E-WRITE has taught Web writing and written Web content for e-commerce, business-to-business, educational, and association clients including Net2000, FolioFN, Eco-artware.com, Phillips Publishing, Network Solutions, Consumer Electronics Association, The Smithsonian Institution, American Airlines, Andersen Consulting, Prudential, National Cooperative Bank, Mid-First, Trade Compass, the Pan American Health Organization (PAHO), and OvationTV. For more information on their courses, check out the E-WRITE Web site at http://www.ewriteonline.com.

Agenda
1:00 pm    Welcome 
1:05 pm    Accounting Tips/Tax Updates, Jina Etienne, CPA
1:15 pm    Writing for the Web; Leslie O'Flahavan, E-WRITE
4:10 pm    Closing announcements, Door Prize Drawings
4:15 pm    Informal queries, conversation, networking 

Presentation Description | Speaker Information | Meeting Agenda | Location  | Registration


Saturday, April 21, 1:00 pm
National Institutes of Health (NIH) 
Lipsett Amphitheater 
Clinical Center (Building 10) 
9000 Rockville Pike, Bethesda, Maryland 
(area map; NIH campus map; Floorplan of first floor of Clinical Center) 

Free Parking: There's construction underway at NIH, so try to arrive a little early. (There are traffic police on the NIH campus--observe the signs--speeding or rolling through stop signs, for example, can result in tickets.)  You may park in the inside parking garage of Building 10. Enter from Memorial Drive and park on the P3 level. Watch for and observe the signs, including those about types of cars permitted in certain spaces (such as "handicapped" driver and" small compact" only.) Tell any parking attendant you are attending a CPCUG event (there will be no charge). You may also park in the many outdoor parking lots.

Metro--Medical Center Stop on the Red Line (about 3 blocks across the NIH campus) 

Free

CPCUG Member-Only Door Prize Drawings at end of many meetings!

Advance Registration Requested. In addition, often we have handouts, giveaways, or both. Only your advance registration enables us to have enough for everyone.

Next Meeting:
May 19, 1:00 pm 
Web Site Development Software: What's Hot in 2001! 
A Comparison of Macromedia Dreamweaver, Allaire HomeSite, and Allaire ColdFusion Studio 
Heidi Swenson, President, Digital Division, Inc. 
Return to the home page of CPCUG's Entrepreneurs and Consultants SIG. 
April 17, 2001