The Craft of Writing for Blogs:
Building a Business, Promoting a Cause
Speaker: Merry Bruns, Principal, ScienceSites Communications

Audience: Bloggers and potential bloggers

Writing for a blog is different from writing for a Web site.

Although a blog often looks like a Web site, and may function as a Web site, it is not the same thing as a Web site. When you're writing for a blog, your focus is different. Your relationship to your audience changes as soon as you start communicating via a blog. Your writing style for blogging needs to evolve as well, to fulfill your purpose in creating and maintaining a blog.

As with writing for the Web, writing for a blog is about connecting and forging relationships with readers.

Join us Saturday, March 24, to get the information you need to begin writing an effective blog.

Speaker: Merry Bruns is an online content strategist, editor, and Web writing trainer who focuses on communicating Web content to audiences clearly and with impact. Producing and editing Web sites since 1994, she brings a background in communications, advertising, and journalism to her work. Merry provides in-house training for organizations and has taught "Writing and Editing for the Web" to hundreds of students throughout the world.

Frequently interviewed about content strategy and Web writing issues, Merry Bruns is also an invited speaker and trainer at Web conferences and meetings around the United States. In Washington, DC, she holds open classes at the National Press Club. In addition, since 1997 Merry has hosted "Content & Coffee," an occasional roundtable at the National Press Club for Web content managers, editors, and writers.

As principal of ScienceSites Communications (http://www.sciencesitescom.com), Merry Bruns has produced and edited Web sites for numerous business, government, educational, and science organizations. Clients for content strategy and training have included Accenture, National Academy of Sciences, BBC London, Porter-Novelli, Centers for Disease Control (CDC), Towers Perrin, American Chemical Society, The World Bank, NASA Goddard Space Flight Center, Georgetown University, American Petroleum Institute, Textron, Environmental Protection Agency, Seton Hall University, and Harvard Medical School.

Originally from New York City, Merry Bruns lives in the Washington, DC, area and is still trying to find the time to get her own blog, "Content & Coffee," up and running.

Location: One-half block south of the Cineplex Odeon Uptown movie theatre on Connecticut Avenue, NW, Washington, DC.

Metrorail--Cleveland Park Station on the Red Line (on Connecticut Avenue, just 1.5 blocks north of meeting site) 

Parking: Very small lot, off Macomb St., to left of library. 

Free and open to all 

Several times a year a smaller group (usually about 8 to 12) goes to Nanny O'Brien's (directly across the street from the library at 3319 Connecticut Avenue, NW, 202-686-9189, open 2 pm Saturday to 2 am Sunday) or another local establishment for continued conversation, networking, and refreshment following the meeting. (Participants pay for their own beverages and food.) 

Join us!

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