Cleveland Park Library 
1st Floor Large Meeting Room 
3310 Connecticut Avenue, NW, Washington, DC 
(map) 

Description: Your home page is your front door--it's often the first impression people get about you and what you've got. It has more impact than any other part of your Web site--and that's a huge burden for one page!

• How much text should you have on your home page?
• How should you organize it?
• Should the layout be packed with links, or clean and simple?
• What kind of language should you use?

And, more important, how can you get people to act once they've read it?

Home page content has to reach a wide variety of readers, and it must be grasped at a glance. Find out how to give your readers the right impression about you, and what you can do for them.

Speaker: Merry Bruns is an online content strategist, editor, and trainer who focuses on communicating Web content to audiences clearly and effectively. Producing and editing Web sites since 1995, she brings a background in communications and journalism to her work. Merry provides in-house training for organizations and teaches writing and editing for the Web to hundreds of students throughout the United States. In Washington, DC, she holds classes at Georgetown University and the National Press Club.

As principal of ScienceSites Communications (http://www.sciencesitescom.com), Merry Bruns has produced Web sites for numerous business, government, educational, and science organizations. Clients for content strategy and training have included Accenture, National Academy of Sciences, BBC London, Porter-Novelli, Centers for Disease Control (CDC), Towers Perrin, The World Bank, and Harvard Medical School.

Merry Bruns has been published in numerous interviews about Web writing and speaks frequently on content issues at conferences around the country.

Agenda 

12:45 pm	Check-In
1:00 pm	Welcome & Announcements
1:10 pm	"And You Can Quote Me on That . . . " Tax Updates & Accounting Tips, Jina Etienne, CPA
1:20 pm	Creating Home Page Content With Impact; Merry Bruns
2:45 pm	Q&A
3:00 pm	Closing announcements
3:05 pm	Informal queries, conversation, networking

Presentation Description | Speaker Information | Meeting Agenda | Location  | Sponsors | Registration 

Location: One-half block south of the Cineplex Odeon Uptown movie theatre on Connecticut Avenue, NW, Washington, DC. (There are many restaurants suitable for pre- or post-meeting gathering/networking/refreshment in the block north of the library.) 

Parking: Very small lot, off Macomb St., to left of library. 

Metrorail--Cleveland Park Station on the Red Line (on Connecticut Avenue, just 1.5 blocks north of meeting site) 

Several times a year a smaller group (usually about 8 to 12) goes to Nanny O'Brien's (directly across the street from the Cleveland Park Library at 3319 Connecticut Avenue, NW, 202-686-9189, open 2 pm Saturday to 2 am Sunday) or another local establishment for continued conversation, networking, and refreshment following the meeting. (Participants pay for their own beverages and  food.)  

Join us!