Presentation Description  | Speaker Information | Meeting Agenda  | Location | Registration 

Cleveland Park Library, 2nd Floor, Large Meeting Room 
3310 Connecticut Avenue, NW, Wash., DC 

Public Relations, PR, Publicity, Spin, Media Relations--these terms are often thrown around conference rooms and board rooms, but what do they mean, and, more importantly, what can they do for--or against--your bottom line? 

During this presentation, attendees will learn: 

• What is public relations (or PR)?
• How is PR different from marketing and advertising?
• What are easy ways to get some positive PR?
• How can good PR help increase my bottom line?
• Do I need a full time PR staff?
• What are some PR pitfalls to avoid?

Speaker: Linda Dickerhoof, founder and president of Signature Strategy, Inc, is an experienced public relations practitioner, marketer, communicator, and special event planner. 

Prior to founding Signature Strategy, Inc., Linda gained a wide variety of experience, rising quickly through the ranks from entry-level to managerial positions in public relations, marketing, and corporate communication in for-profit companies and nonprofit organizations. Former employers include the American Society for Industrial Security (ASIS); UUNET, a WorldCom Company; the American Society of Association Executives (ASAE); Coldwell Banker Stevens, Realtors; and Disabled Sports, USA. 

Linda also teaches public relations and public speaking at her alma mater, George Mason University, where she earned a B.A. in Speech Communication. She holds an M.A. in Public Communication from American University. 

Signature Strategy, Inc., is a full-service public relations agency, specializing in comprehensive, integrated public relations, marketing, and communication services. Its clients run the gamut from high tech and homeland security to interior design and independent film. 

Linda Dickerhoof may be reached via e-mail. 

Location: One-half block south of the Cineplex Odeon Uptown movie theatre on Connecticut Avenue, NW, Washington, DC. 

Parking: Very small lot, off Macomb St., to left of library. 

Metrorail--Cleveland Park Station on the Red Line (on Connecticut Avenue, just 1.5 blocks north of meeting site) 

Free and open to all